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JD NYC Times Sq
Project type
Brand Identity | Retail Experience | Environmental Graphics & Signage | Design System | Sub-Brand Development | Spatial Branding
Date
September 2020
Location
New York City
Role
Creative Direction | Design Strategy | System Architecture | Studio Operations | Spatial Implementation
JD NYC Times Square
U.S. Flagship Launch
The Context: Establishing JD’s first U.S. flagship in one of the world's most iconic locations during a global pandemic.
The Identity: Created a bespoke "NYC lockup" and a new visual language that bridged the gap between physical retail and localized marketing.
The Delivery: Ensured seamless integration across physical POS, marketing touchpoints, and digital content through close collaboration with international teams.
