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JD 25yrs Duffle Bag
Project type
Strategic Campaign | Spatial Branding
Date
August 2006
Location
UK Wide
Role
Design Strategy | Design Lead | Spatial Implementation | Artworking
JD 25yr Duffle Bag
Anniversary Product & Campaign
The Context: Celebrating JD’s 25th anniversary by designing a limited-edition heritage duffle bag and its launch campaign.
The Identity: Focused on the "evolution of an icon." The design language traced the multiple iterations of the JD duffle bag, honoring the journey from its inception to this 25-year milestone.
The Delivery: Managed the end-to-end design of the physical product alongside a high-impact, celebratory store window campaign. This holistic approach ensured the anniversary story was told consistently from the street-front into the customer's hand.
