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JD Brand Toolkit
Project type
Brand Identity | Retail Experience | Environmental Graphics & Signage | Design System | Spatial Branding | Operational Infrastructure
Date
March 2021
Location
Global
Role
Creative Direction | Design Strategy | Design Lead | System Architecture | Studio Operations | Spatial Implementation | Brand Audit
JD Brand Toolkit
Global Identity Scaling
The Context: Developed a comprehensive brand identity toolkit evolved from the JD NYC flagship visual language.
The System: Engineered a tiered execution model designed specifically for global scalability across new store openings.
The Delivery: Created robust environmental guidelines that allowed the identity to be seamlessly adapted for internal, external, and digital touchpoints worldwide.
