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JD | Mckenzie Autumn Campaign
Project type
Strategic Campaign | Retail Experience | Sub-Brand Development
Date
September 2006
Location
UK Wide
Role
Creative Direction | Design Strategy | Design Lead | Spatial Implementation | Campaign Planning | Artwork | Retouching
JD | McKenzie Autumn Campaign
Seasonal Brand Strategy
The Context: Led the end-to-end delivery of my first major seasonal campaign for JD, transitioning the brand’s visual direction into a more gritty, urban setting.
The Strategy: Bridged the gap between sport and lifestyle by utilising the industrial backdrops of Manchester’s Northern Quarter to complement a hybrid product range.
The Delivery: Orchestrated the entire creative process, from organising and art-directing the location shoot to designing all multi-channel outputs—a foundational project in my career that balanced high-level logistics with creative execution.
