System. Identity. Space.
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JD Gyms Branding
Project type
Brand Identity | Gym Experience | Environmental Graphics & Signage | Design System | Sub-Brand Development | Spatial Branding |
Operational Infrastructure
Date
2014
Location
UK Wide
Role
Creative Direction | Design Strategy | Design Lead | System Architecture | Studio Operations | Spatial Implementation | Brand Audit | Consultancy | Artworking
JD Gyms
Brand Launch & Implementation
The Context: Created the foundational brand identity for JD Gyms and led its physical implementation from the debut site in Hull.
The System: Developed an environmental graphic language that translates across a diverse estate, now spanning over 100 locations.
The Delivery: Built a permanent and scalable visual system that remains the core brand identity and internal environmental standard for the business over a decade later.
