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JD Trafford Centre
Project type
Environmental Graphics & Signage | Design System | Spatial Branding
Date
May 2025
Location
Trafford Centre, Manchester
Role
Creative Direction | Design Strategy | System Architecture | Studio Operations | Spatial Implementation | Brand Audit
Trafford Centre
The World’s Largest JD Store
The Context: Delivering environmental graphics and wayfinding for JD’s massive flagship—a space comparable in scale and complexity to a department store.
The Space: Navigated a critical timeline to align the store’s unique interior concept with the newly launched ‘Forever Forward’ global platform.
The Delivery: Developed bespoke finishes and unique spatial applications that served as the operational blueprint for future large-scale retail openings.
